Villajoyosa, or La Villa Joiosa in Catalan, sits between Alicante and Benidorm, on the Costa Blanca.
Although the town is only 10 Km from Benidorm, the two destinations are worlds apart. Villajoyosa is an old fishing town whose narrow houses along the sea front are still painted in the bright colours traditionally used to help guide the fishermen home (and also living up to the town's name, which translates to Joyful Town).
There is an excellent sandy beach, historic buildings and of course plenty of bars and restaurants where you try the local fish.
The town has access to Alicante or Benidorm via the tram line.
Map of the Villajoyosa area.
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